Why did you update your deodorant stick formulas? (June/July 2025)Updated 2 months ago

Why we updated the sticks

We hit a run of supply issues (including discontinued/unstable ingredients). Instead of crossing our fingers, we rebuilt the base to glide better, release from the tube more easily, and keep performance high—especially in warm weather. Full story here → How an Ingredient Crisis Led to Our Best Natural Deodorant Stick Formulas Yet.

What’s new in the formula (ingredient-by-ingredient)

• Oils (texture): Coconut oil phased out due to shortages; we increased MCT oil to keep that silky feel without compromise.
• Wax system (glide & release): Candelilla wax → rice bran wax for smoother glide and easier “no-stick-in-the-tube” release—especially in cold weather.
• Absorbents (stay-dry): Kaolin clay → bamboo powder to avoid trace heavy-metal concerns and deliver light, effective moisture absorption.
• Soothing/deo duo: Zinc oxide removed; replaced with zinc ricinoleate (traps/neutralises odour molecules) + jojoba esters for silky glide and barrier love. 
• Actives (regular strength): Regular-strength sticks now include magnesium (e.g., Urban & Surf use a bicarb + magnesium combo) for power and comfort. 
• Magnesium quality: Upgraded to an ultra-fine, high-quality magnesium (as seen in Drift/Jingle) across classic scents for smoother feel and effectiveness.

What didn’t change

• Scents: Your core scent line-up is unchanged except “Wild” has a small refresh (honey myrtle → lemon myrtle; Peru balsam → natural vanilla) for sustainability and sensitivity. Same overall vibe—just a brighter lemon lift.

How to use (sticks)

Push up 1–2 mm, then swipe 3 times under each arm. That’s it—no tugging, no crumbling, comfy all-day freshness. (The new base helps the stick release cleanly from the tube.)