Why did you update your deodorant paste formulas? (June/July 2025)Updated 2 months ago

Why we updated the pastes

In mid-2025, a few supplier changes (including some raw materials becoming unavailable) nudged us to reformulate. Rather than swap like-for-like, we took the chance to improve texture, stability and skin comfort while keeping performance rock-solid. Full story here → Smoother, Creamier, Dreamier: Our Deodorant Pastes Just Got a Major Upgrade.

What’s new in the formula (ingredient upgrades)

• Odour control: Extra strength and regular strength pastes now use a blend of bicarb + magnesium for powerful BO protection with a gentler feel.
• Texture & stability: Added Polyglyceryl-3 Tetrastearate to prevent graininess/crystal bloom so the paste stays buttery-smooth across temperature swings.
• Stay-dry support: Swapped/standardised absorbents to micronised bamboo powder for light, effective moisture management.
• Glide & comfort: Introduced rice bran wax (reduces friction/chafing) and jojoba esters (silky spread, skin conditioning).

What didn’t change

• Scents: Your core scents remain the same except “Wild” has a small refresh (honey myrtle → lemon myrtle; Peru balsam → natural vanilla) for better long-term sourcing and sensitivity. Same Wild vibe, just a touch fresher.
• How to use: Same method—scoop a pea-sized amount, warm between fingers, apply to clean, dry pits.
  

Performance & feel

Expect the same all-day odour protection with a creamier, smoother application and improved stability in both hot and cold weather.